Question 38: Researchers have proven that pleasant smells are the primary factor in a customer’s decision to purchase expensive items.
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However, scent persuasion is not a one-size-fits-all strategy; gender and cultural nuances play a critical role in its efficacy. Research indicates that scent-product congruency is vital for successful persuasion. For instance, a study published in the Journal of Marketing found that when a home décor store diffused a feminine scent like vanilla, sales of traditionally female-oriented products spiked. Conversely, when a masculine scent like Moroccan cedarwood was deployed, men spent significantly more time and money browsing. If the scents were reversed or mismatched with the merchandise, consumer engagement dropped below the baseline of an unscented store, proving that incongruent smells can actively repel customers. Paragraph E persuasion and smell ielts reading answers
A commercial rather than moral experiment was undertaken with footwear. Two identical pairs of branded running shoes were placed in two different rooms, one of which contained scent previously shown to create positive feelings and one which had no scent added. Eighty-four per cent of participants in the study reported back that they were more likely to buy the running shoes in the room with the scent. An interesting additional finding was that the study's participants estimated that the running shoes in the scented room were $10 more expensive. Question 38: Researchers have proven that pleasant smells
Reasoning and logic. The limbic system handles emotions and memory, while the prefrontal cortex manages higher cognitive functions . For instance, a study published in the Journal
This comprehensive guide provides an authentic, high-quality practice passage titled followed by a complete set of IELTS-style questions, an accurate answer key, and detailed explanations to help you master this text type. Persuasion and Smell Paragraph A
The following is the official passage text exactly as it appears in authentic IELTS exams. Read it carefully, paying close attention to each stage of argumentation before tackling the questions.