Dr. Ahmed Taher, co-author of "Business Development" with Hatem El-Zuhairry, presents business development as a "strategic stretch" that leverages existing company resources to align internal capabilities with external market opportunities. His work focuses on bridging gaps in core values—customer, ethics, human, and operational—through a rigorous, research-based approach to growth. Explore his research on business development as a strategic tool at ResearchGate .
: Aiming for ambitious growth targets that exceed the company's current resource base.
For those looking to take their business development skills to the next level, Ahmed Taher's expert guide is now available in PDF format. The guide provides a comprehensive and practical resource for business development professionals, covering the key strategies, tools, and techniques needed to drive growth and success. business development ahmed taher pdf
The definitive framework for modern organizational growth is established in , co-authored by Dr. Ahmed Taher and Dr. Hatem El-Zuhairy . Dr. Ahmed Taher is an Associate Professor of Marketing at The American University in Cairo (AUC) and the Chairman of Solutions Consulting . His text bridges the gap between academic theory and practical execution, providing corporate leaders and SMEs with an actionable roadmap for scaling.
The most reliable method is to visit Google Scholar (scholar.google.com) and search for "Ahmed Taher" AUC or "Ahmed Taher" business development . You will find his profile page with a list of his publications. Click "All versions" next to an article to see if a PDF is hosted on university servers or Academia.edu. Explore his research on business development as a
Professionals can use Dr. Taher's "people-process-technology" framework to structure digital transformation or organizational learning initiatives. Marketing managers can apply his pricing model to move beyond cost-based pricing and look at consumer value and price sensitivity to maximize profitability. C-suite executives can reference his commercial strategy guidelines to align organizational goals with actionable growth plans.
: The content is structured to meet the needs of MBA students and seasoned executives alike, covering everything from international marketing to consumer behavior. The guide provides a comprehensive and practical resource
Taher’s analysis of 140 business owners, founders, and managers reveals a significant trend: Egyptian SMEs often prioritize independent operation over collective action. Taher advocates for a paradigm shift, encouraging partnerships and alliances as crucial tools for strengthening competitive advantage. 3. Strategy-Structure Alignment
By moving beyond standard corporate strategy, Dr. Ahmed Taher and Dr. Hatem El-Zuhairy provide a useful blueprint for turning operational challenges into reliable paths for corporate growth.
A central focus of Dr. Taher’s research—particularly concerning small and medium enterprises (SMEs)—is the concept of . In highly dynamic or undeveloped markets, organizations frequently face an operational mismatch between internal capabilities and financial goals.